Sustainability 18.08.2022

OUR SUSTAINABILITY STRATEGY

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We have set up an innovation-driven and robust framework to give our actions a roof, further scaling our impact and implementing a process of continuous improvement.

Our actions have to be validated and put into the context of long-term goals in line with the Sustainable Development Goals. To set up stable yet dynamic methods and processes is to bring quality into the task. Given the complexity of sustainability, it is all the more important.

Our new sustainability strategy is built around six different action fields based on eight sustainability pillars, visible throughout our branding, both digital and tangible, as “Commited to” symbols.

NATURE AND ENVIRONMENT

We are committed to the active protection of our natural habitat. We are dedicated to managing and reducing our negative impact and increasing our positive impact on nature, particularly on the climate, ecosystems and species. We assess and reduce our carbon emissions, energy and water consumption and minimize the waste we generate. We consider animal welfare and soil health priorities when selecting natural produce and products.

GUESTS

We are committed to creating sustainable, unique and highly personalized guest experiences and satisfaction. We educate and empower our guests to create a meaningful connection to the beauty and energy of our traditions and heritage, our natural products and surroundings and, of course, to our local community. Excellent service and the highest quality are what we deliver every day while ensuring to remain a sustainability-conscious business. We want to inspire our guests through sustainability to support our efforts and create awareness.

EMPLOYEES

We are committed to the well-being of our employees. We actively create a safe and inspiring work environment whilst nurturing a culture of respect, community, appreciation and recognition. We invest in the skills and know-how of our employees and ensure equal opportunities and their personal growth.

COMMUNITY AND HERITAGE

We are committed to supporting and preserving the cities, communities, heritage, traditions and cultures we operate in. Our management approach recognizes and safeguards our people and regional particularities which we consider our most valuable assets. We actively create business opportunities, engage in local development projects, sponsorships and donations and cooperate with local organizations to support sustainable livelihoods while protecting the environment and natural resources at the same time.

PARTNERS

We are committed to lasting and mutually beneficial partnerships. We collaborate for our wider business purposes with sustainability always at the forefront of our thinking and actions. We treat our partners with the utmost respect and select them based on a fair and transparent process assessing different aspects from quality and reliability to sustainability as well as economic factors. Other factors being equal, we will favour the more sustainable products and suppliers as well as those with higher contributions to local economic development and with the least damaging effects on the environment and human health.

MINDFUL GROWTH

We are committed to a sustainable approach toward revenue and profit growth. We put our responsibilities to society first and actively engage with different stakeholder groups to remain on top of our significant material topics. The sustainability management we engage in consists of skilled and trained people, robust processes and a clear and transparent agenda. Excellence and commitment are at the heart of everything we do.

We see those action fields as spaces for innovation where internal and external experts come together to debate what ALHs aspirations, potentials and challenges consist of. Our action fields give a structure to our sustainability program. They are created to hold and guide it in the long-term.

The future of hospitality

The future of hospitality is sustainable. We commit to walking the talk and acting to improve our positive impact and decrease our negative impact. The urgency of taking action combined with the sheer scope of the tasks ahead can be overwhelming. This is why we combine it with one of our key strengths: operational excellence. A facilitated internal process, an active stakeholder dialogue, strong tools and methodologies as well as external validation make progress happen. The hospitality industry should be at the forefront of sustainable development. There is a lot to do.

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